oni seltzer water

BRANDING ESSENTIALS

This project was a partner project. The objective of this project was to create a complete a conceptual branding project and a marketing plan to incorporate into the overall business plan and career development strategy.

The project included a development of a branded company to build a distinctive image and to establish the basis for the market value of creative work for use in an entrepreneurial environment. We explored the use of social media strategies to communicate visually to our target audience. We also had to understand branding and visual communication to effectively translate our business mission. This included research, strategy and design systems. We worked closely together as a group throughout the project in choosing a conceptual products, business strategy and branding system.

BRAND IDENTITY
WINTER 2022
SENIOR YEAR

RESEARCH:

COMPETITIVE BRAND ANALYSIS- We individually within the group researched other seltzer water companies. We looked into how they showed up online, what their websites included and their target audience. We collectively examined all the companies to figure out what worked and what didn’t.

TARGET AUDIENCE:

WHO IS ONI?

The sparkling water company delivering unique flavors from cities across the globe in location themed beverages.

We are Oni. A trip in every sip!

OFFERINGS:

Belize → Sweet Soursop & Pure Pineapple

Singapore → Lush Lychee & Deep Durian

Barcelona → Sharp Citrus & Pure Pear

Dubai → Juicy Jackfruit & Lush Lime

Mumbai → Fresh Fig & Mellow Mango

Shanghai → Sweet Bayberry & Tangy Guava

Not everyday can be full of adventure, so we decided to transport our consumer to cities across the globe through each flavor, and bring excitement into the everyday routine of life.

LANGUAGE:

“Sparkling water is not a new concept, but it is one that is experiencing exponential success. What sets Oni apart from the rest is our in depth palette of exotic and unique flavors that provide an escape unlike any other drink.”

ONISM (noun): The frustration of being stuck in one body, that inhabits only one place at a time.