krissy creative
PERSONAL BRAND IDENTITY
The project is to create a personal brand identity for for myself as a designer. Based on personal goals and faculty assessment, I developed tools to position myself in the professional market. Deliverables for this project include resume, business cards, website, social media, communications, stickers and motion.
To reach a final personal branding identity outcome I conducted self assessment + audit, personal narrative identity, research for ideal clients and refinements of print materials.
BRAND IDENTITY
WINTER 2022
SENIOR YEAR
MOOD BOARD:
FREE SPIRIT | ADVENTUROUS | EARTHY | WELLNESS
I want my branding to have me perceived as a comfortable and collaborative space. To feel inviting, warm, and a sense of adventure and inspired by nature. but relaxed. To attract like minded clients who have a free spirit and bohemian nature.
GOAL:
I want my branding to have me perceived as down to earth, a holistic approach to life, and lively but chill.
CONCEPT: (how I will approach)
To attract like minded clients who have a free spirit and tend to have a unconventional lifestyle . Designing my brand in a way that inspires my clients and excites them to up level their biz. I will do this by using a earthy + natural color pallet, language I speak naturally to a friend, and graphics that represent my life as earthy, holistic, and adventurous.
*down to earth
*warm and joyous
*earthy
*holistic
