OBJECTIVE:

This was a re brand of a logo to feel more aligned with the business. The goal for this logo was more whimsical and organic. I did this through the typeface and logo shape.

TYPEFACE:

I chose a typeface that had a lot of swirls and contrast in strokes.

DETAIL:

I played around with nestling the words together. I added glyphs to certain letters to create a organic shape overall and feeling of whimsical and magic. I added a moon detail to give is a little extra punch without taking away from the type.

COLOR:

I chose a turquoise color that gave a magical whimsical feel. I paired it with a light cream color font to give big contrast and more punch to the color and overall logo.

ARTBOARD:

FINAL LOGO: