OBJECTIVE:

This was a re brand of a logo to feel more aligned with the business. The goal for this logo was still a bohemian feel but making it all feel more aligned and connected within the logo.

LAYOUT:

Chose a rectangle shape with an oval top. I rounded all 4 corners to give it a soft and friendly feel. I chose a sun and moon element as the jewelry is based and inspired from nature.

COLOR:

I chose colors that would be seen out in the nature and are inspired by landscapes. The neutral oranges, tans, and browns to give it a bohemian and natural feel.

ARTBOARD: