THESIS
To challenge myself by thinking less & creating more. Documentation of exploration.
BRIEF:
I had certain parameters to create a logo from scratch. Having buckets to choose 3 words + rules combined to create these parameters. I was given the brand’s business + 3 parameters. and with that I created a brand name + created a logo from scratch to reflect the perimeters given.
I am presenting the documentation of my explorations including my choice decisions, internal thoughts, & what I learned along the way.
BRAND COMPANY:
SUNSCREEN
JUICE
PHOTOGRAPHER
SKINCARE
WATER SPORTS
COFFEE
GREENHOUSE
ASTROLOGY
LEATHERWORK
RETREAT
WATERCOLOR
SALON
REIKI
SOLAR COMPANY
BEER
SOAP
CANDLE
BOTANICALS
DOG
HAMMOCK
HERBS
TAROT CARD
JEWELRY
CRYSTALS
SURF BOARD
NOMAD VANS
CAFE
YOGA
SELTZER WATER
KOMBUCHA
PARAMETERS:
BOLD
15 MINUTES
STACKED LOGO
INVITING
NATURAL
SIMPLE
LOUD
ILLUSTRATION LOGO
ELEGANT
QUIRKY
CLEAN
FEMININE
PORTRAIT LOGO
RELAXED
CALM
RETRO
CHILL
FRIENDLY
COMFY
COLORFUL
RUGGED
BOHO
FLIRTY
LINE ART
LIVELY
BEACHY
NATURE
ORGANIC