TYPEFACE:

I was looking for a typeface that was bold and had energy but also keeping it simple. I decided on a sans serif that was on the thicker stroke side but still had a organic shape to it, it having rounded strokes helped it feel natural.

DETAIL:

I chose colors that were on the brighter said and had higher energy to give the feeling of liveliness. After playing with color combo’s I realized some colors were inflicting on one another and harsh to the eye. I decided to keep the colors in the same color field regarding the logo color + background.

ARTBOARD: