deconstruction of consumption
MAKING THE INVISIBLE, VISIBLE
This 3 dimensional project takes you on a stroll down beer’s history and how it came to be where it is today. The goal for this project was to take a deep inward look into consumption of my own life. Then showcase a specific consumption by conceptually deconstructing it. This project was not to show what I already knew, but educate through design what I had learned.
This project was during covid, and we were challenged to take a look at everything we consume during a week. I chose beer and alcohol to create my projects concept around because I had not thought much into beer as a whole until then. By showing visual and verbal research progress that tells a story and is not just a regurgitation of facts. Throughout this process I found the research behind the history of beer’s consumption and evolution over the years very interesting and this brought a lot of inspiration behind my design process. However, I did struggle with how to construct the bottles and the box with keeping “deconstruct” in mind. I overcame this block by literally deconstructing beers history while physically deconstructing the packaging.
PRINT, VISUAL COMMUNICATION
WINTER 2020
JUNIOR YEAR
FINAL DELIVERABLES:
(1) Each bottle visual communicates a key important time in beers history and evolution.
(2) The bottle cap represents the year.
(3) The bottles packaging box includes placeholders for each bottle and the key importance of the time represented.
