SCAPE CANDLE CO.
CANDLE COMPANY
earthy + clean + simple
TYPE PAIRING:
I chose a name based around being “earthy”. Scape - Landscape. A travel inspired candle company. I knew to keep it simple I wanted to use only on typeface. I was looking for a typeface that was simple and sans serif.
DETAILS:
I played around with figuring out how I could add some details to the text while keeping it subtle. I tried adding in a simple element that was inspired but the wave pattern.
I landed on rotating the c and e since they were similar geometric shapes.
COLOR:
I tried a few different color options inspired by nature. Mountains, the ocean, and forest. I feel the colors were a bit too bright and not as earthy. So I used sand and fog as a transparent mask to add some depth and texture.
FINAL LOGO:
I landed on a muted blue color, brown, and light tan for a simple contrast. I felt this brand needed more to tell their story than just one logo.
To show how it could be used in real life I included a mockup how how this logo would fit into packaging.
