TYPEFACE:

I decided in which typeface felt bold and fun once I started using them in a layout.

DETAIL:

I used a dog head element to play at the top of the type to give a subtle but fun element to the logo. I created this with the pen tool in illustrator and manipulated it more once it nested into the text. I played around with a dog tail as well but it started to feel off and didn’t mesh well.

ARTBOARD:

FINAL LOGO:

I landed on a purple and orange because they contrast one another. I feel they are both bright, bold, and payfull colors.