STEAMY BEANS

COFFEE CAFE

friendly + inviting + bold

TYPE PAIRING:

I was looking for a bigger stroked font to give a sense of boldness but still felt friendly.

Chose this typeface because it had unique serifs. Wasn’t set on upper or lower case so I kept both to play with.

I created a quick illustration of a coffee bean to add a fun and friendly element,

DETAILS:

Once I started implementing the type with the bean and circle shape I didn’t feel the type was giving the feeling i was looking for or as inviting.

Felt better with this typeface and bean but the bean still felt off, I rounded the end caps of the line bean.

COLOR:

I chose colors that don’t typically reflect coffee or a bean such a browns and neutral colors. I went with contrasting but complimentary colors to give a bold punch!

FINAL LOGO:

 
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DAY 18 // elegant + professional + modern

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DAY 20 // earthy + chill + clean