HANG LOOSE HAMMOCKS

HAMMOCK COMPANY

earthy + chill + clean

TYPE PAIRING:

I added in some glyphs to the last letters. I was drawn to the twirls and felt it was super “chill” and reflected the hammock name and “hanging” but it felt a little too stylized. Was going for more of a earthy calm font.

DETAILS:

Landed on this font because it was more simple and felt a little more natural.

I wanted a simple shape to add to the logo. I started drawing this before tarting to think about creating a shape with the font.

I added rounded corners to the end of strokes to be more cohesiveness with font.

Played aroUnd with this shape and the text, I did not come to a conclusion wIth it and felt very awkward so I made the shape more simple.

COLOR:

I chose a simple color palate to keep it simple clean and feel earthy.

FINAL LOGO:

 
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DAY 19 // friendly + inviting + bold

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DAY 21 // rustic + natural + relaxed