MADDIE MOORE PHOTOGRAPHY
PHOTOGRAPHY
simple + friendly + feminine
TYPE PAIRING:
I chose a typeface that was sans serif and had rounded strokes to give a feeling of friendliness and inviting.
DETAILS:
I set a goal for this logo to create a primary logo, secondary, and en element. I wanted to challenge myself to create different layouts for this. I drew some rough concept ideas for layouts.
LOGO DRAFT:
Draft of the 3 logo’s I landed on working off of my concept layouts.
COLOR:
I chose colors that felt natural and earthy to a photographer while keeping the pallet simple.
FINAL LOGOS:
Here are the final primary logo, secondary, and logo element together.