MADDIE MOORE PHOTOGRAPHY

PHOTOGRAPHY

simple + friendly + feminine

TYPE PAIRING:

I chose a typeface that was sans serif and had rounded strokes to give a feeling of friendliness and inviting.

 

DETAILS:

I set a goal for this logo to create a primary logo, secondary, and en element. I wanted to challenge myself to create different layouts for this. I drew some rough concept ideas for layouts.

 

LOGO DRAFT:

Draft of the 3 logo’s I landed on working off of my concept layouts.

COLOR:

I chose colors that felt natural and earthy to a photographer while keeping the pallet simple.

FINAL LOGOS:

Here are the final primary logo, secondary, and logo element together.

 
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DAY 03 // illustration + earthy + calm

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DAY 05 // fun + friendly + playful