SOAP & SUDS

SOAP COMPANY

retro + bold + lively

TYPE PAIRING:

I was looking for a fun and bold typeface to give some energy. I noted the top 3 I liked.

DETAILS:

I noticed the p and d almost lined up so I make them shapes and outlines to manipulate them to connect

When I realized there were different glyphs I felt it was important to dissect each of them. I decided to add glyphs to these letters as well to give it more of unique pop.

The & sign felt a little heavy so I tried to see how it looked outlined. I decided to keep it as is and play with color as hierarchy instead.

COLOR:

I decided to start choosing colors at random the felt bold and brith and started pairing them together.

 

FINAL LOGO:

 
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DAY 22 // 15 minutes + earthy + simple

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DAY 24 // earthy + friendly + comfy