TYPE PAIRING:

I chose this typeface because it was a simple and clean font but still had uniqueness like the curves on the R that reminded me of plants or roots growing.

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ILLUSTRATIONS:

I grabbed some plant elements to use for the illustration part of the logo. I chose plants that were simple but had interesting elements regarding shape.

LAYOUT:

I played around with stacked logo’s and simple layout with the type. I didnt want the layout to get distracting from the element.

I ended up adding some horizontal lines. the plant to help if feel connected to the words below.

COLOR:

I grabbed a select of colors I felt would pair well together and ended up sticking with greens and natural tones.

FINAL LOGO: